If you haven't noticed, we at DSG have been real busy this winter, finding new brands we feel contribute something unique to the industry to share with you. Brands like Powerflex; the bushing underdog, WeatherTech; the winter mat specialists, Torque Solution; the short shift kings and now, Alta Performance, the Honda specialists with a history you likely didn't see coming.
One thing that is of important consideration to us, isn't just the brand's products, but their story. Alta, has a particularly interesting one. Some of you may know that Alta is part of the Perrin Empire but did you know that Atlas actually came first? That's right! Adam Taft, founder of Alta began the company by selling imported performance parts mainly for Honda, out of his father's architecture office. 6 years later, Jeff Perrin joined the team and with a focus on Subaru, the Perrin brand was born. As time went on, they got larger spaces and even a dyno, and the rest as they say, is history.
Alta Performance continues to produce a small selection of well built items for Honda and now, the Type R FK8. For a great example of their work, have a look at their exhaust selection which use a series of fantastic technology including Helmholtz Chamber, an internal Y Design for more horsepower and unique OEM like connectors to join the tubes, just to name a few.
Alright, enough talkin, time to sample the goods.
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